“Welcome to StartLab, gateway to the Swiss Health Valley!”
As Biopôle’s incubator laboratory, StartLab wanted NOW* to create its identity and give it a human face that conveyed its innovation and professionalism, in order to:
- target a young, evolving audience, in a booming field.
- facilitate access to a leading-edge scientific community of professionals.
- invite life-science start-ups to become part of the new lab.
The test tube test!
A logo that is both simple and dynamic and earned us the pleasure of being entrusted with all StartLab’s communications and the creation of its visual world:
- animated video for its presentation.
- all the on-site signage.
- decoration of the entrance hall.