StartLab

“Welcome to StartLab, gateway to the Swiss Health Valley!”

As Biopôle’s incubator laboratory, StartLab wanted NOW* to create its identity and give it a human face that conveyed its innovation and professionalism, in order to:

• Target a young, evolving audience, in a booming field.
• Facilitate access to a leading-edge scientific community of professionals.
• Invite life-science start-ups to become part of the new lab.

The test tube test!

A logo that is both simple and dynamic and earned us the pleasure of being entrusted with all StartLab’s communications and the creation of its visual world:

• Website.
• Animated video for its presentation.
• All the on-site signage.
• Decoration of the entrance hall.