Lancy Centre, a local shoppingcentre!
Ideally located in the Lancy district, the centre is easily accessible for most residents in just a few minutes.
The existing logo was an arrow. NOW* seized that opportunity as a source of communication:
Lancy Centre – My shopping shortcut!
The campaign features women, men, teenagers and families at different times of day.
Its strength lies in the endless possibilities for variations, across all media and in all contexts of daily life, such as an urban environment, fair or other events.