Strategy & Consulting | Print | Digital marketing


equissima® has entrusted us with the reins of passionate communication

equissima® is an international equestrian event held in Lausanne, at the Chalet-à-Gobet.

The only one of its kind in Switzerland, the event brings together the best athletes in the main equestrian disciplines (dressage, show jumping, eventing, driving and acrobatics) over the course of a weekend.

NOW* is proud to be a partner of equissima®.

For the past four years, we have been producing the communications material for this event.

equissima® 2020: an offbeat campaign in the face of COVID obstacles

When the equissima® 2020 meeting had to be cancelled because of the COVID, its Organising Committee contacted us to create a poster campaign with a ‘quirky’ tone.

NOW* developed the concept with this in mind: to put a smile on everyone’s face and invite them to come back in 2021.

With this campaign, we’ve taken the gloom and doom of COVID and put in the saddle a creative state of mind that feels good…

equissima® 2021: “The horse in all its diversity

The sporting and commercial objectives of equissima® require a strong, clearly recognisable brand where passion and emotion meet.

NOW* has built the equissima® 2021 campaign with all its core values, personality and positioning in mind.


“Close to the senses”, a focus on the essentials

The horse is the raison d’être of equissima®. It is the emotions, the sensations, the closeness, the complicity that create this indescribable passion between horse and rider.

The new equissima® campaign pays tribute to these essential notions by zooming in on the different dresses that sublimate horses.

This focus takes us into our inner world by appealing to our memories and our immense sensitivity.

The baseline “Closer to the senses” reinforces the emotional side of the competition.


NOW* would like to take this opportunity to thank the equissima® Committee for the trust they have placed in us.

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