Blood donation

Blood brothers

Did you know?

• 4 out of 5 people will need blood or a blood product over the course of their lifetime.
• In Switzerland, only 2.5% of the population are regular donors.

This realisation touched on our agency’s fundamental values (the human being, health) and drove us to make every effort to change the situation NOW*…

How could we encourage people to give blood without lecturing them?
How could we raise public awareness about this vital need and convey the message that every donation counts?

NOW* is wholeheartedly committed to this mission, based on three main creative strands:

• An emotional appeal.
• A communication to which everyone can relate.
• A message that brings people together.

Goal: to encourage as many people as possible to help save lives.

Since 2014, we have produced various campaigns and taken part in the creation of events such as International Blood Donors’ Day (2018).

If blood stocks are low, we reinforce the message to encourage people to give blood.

Blood is priceless… there isn’t enough of it, it can’t be purchased, but every donation can save a life NOW*!