Brand & Corporate | Print

SIERA

When SIERA’s roads intersect with NOW*’s

SIERA (Service intercantonal d’entretien du réseau autoroutier) is an autonomous public-sector body which manages routine maintenance of the motorway network in the cantons of Fribourg, Geneva and Vaud on behalf of OFROU.

NOW* was commissioned to create SIERA’s communications using an existing visual identity: a logo that is as aesthetic as it is symbolic, in the shape of a cloverleaf representing road crossings.

These graphic lines allow us to bring our creativity to bear and create a distinctive identity. As a result, we have produced the branding for all SIERA vehicles, activity reports and various internal communication tools.

Since our meeting with SIERA, our team no longer looks at motorway work in the same way: NOW* feels involved in the process.

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