Since January 1st, 2019, the University Medical Centre, the University Institute of Social and Preventive Medicine, the Institute of Occupational Health Sciences and the Vaud Health Promotion Organisation form Unisanté, the University Medical Centre in General Medicine and Public Health in Lausanne.
Unisanté, a name born of multiple unions
To begin with, there was a project named “Health Alliance”, for which a name with a medical connotation had to be found to capture the alliance.
Our research approach was also born of an alliance, between François-Louis Noël (Miind), copywriter Jean-Michel Larsen and key players in the institutions involved.
“Unisanté”, the name chosen by the workgroup, conveys three fundamental notions: union, university and health (“santé”).
The logo of all alliances
The S, which changes from red to grey, symbolises the fusion of several organisations, while highlighting the words “Uni” and “Santé”.
The red was selected specifically for its link with the medical world.
The small squares that dot the “i” and accent the “é” underscore the notions of movement and vitality embodied by this state-of-the-art research institute. They are a nod to the former University Medical Centre’s logo, in which they were present in a different guise, while reflecting the evolution.
- naming analysis
- creation of the new name
- creation of Unisanté’s new identity