Policlinique médicale universitaire (PMU)
The mission of the University Medical Centre (Policlinique médicale universitaire – PMU) – literally, Policlinique means “clinic in town” – is to provide healthcare for the whole population. The centre is a focal point for community medicine and health.
A medical centre open to all, without ethnic, religious or cultural distinctions.
These intrinsic values of the PMU were our main focus when we created their institutional communication: a simple and emotionally powerful message to which everyone can relate, regardless of their nationality, beliefs or social sphere.
As well as the PMU’s annual report, the identity is used for a variety of projects:
- Planète Santébooths
- Occupational health unit
- All the PMU’s internal and institutional communications