Beau-Rivage Hotel Geneva
First came the Benedict egg, then the chicken!
“A nod to the gourmet, the Benedict egg makes every flavour combination possible. At Beau-Rivage, we offer (almost) infinite variations to delight not just your taste buds but your eyes too…”
First came the egg, then NOW* created the chicken: a catchy, quite offbeat theme for a 5-star hotel.
The Benedict egg, in all the variations featured on the hotel’s menu, inspired its muse, the chicken, which became the key player in a communications campaign that literally flies in the face of tradition.
A campaign developed on various print and digital media, on coasters and menus.