Strategy & Consulting | Print | Digital marketing

Beau-Rivage Hotel Geneva

First came the Benedict egg, then the chicken!

“A nod to the gourmet, the Benedict egg makes every flavour combination possible. At Beau-Rivage, we offer (almost) infinite variations to delight not just your taste buds but your eyes too…”

 First came the egg, then NOW* created the chicken: a catchy, quite offbeat theme for a 5-star hotel.

The Benedict egg, in all the variations featured on the hotel’s menu, inspired its muse, the chicken, which became the key player in a communications campaign that literally flies in the face of tradition.

A campaign developed on various print and digital media, on coasters and menus.

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